A Brilliant Ads newsletter

The best fintech ads, broken down weekly.

Fintech ads are their own sport. Different rules, different creative, different winners. Every week we pull apart the ads that are quietly working, and show you exactly what to steal.

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What lands in your inbox.

01

Ads worth stealing

Three to five fintech ads running right now, with the hook, the angle and the reason it works. Pulled from live tracking across 500 fintech companies.

02

What changed this week

Platform changes that actually cost you money. Fee updates, algorithm shifts, compliance moves. No filler.

03

Real numbers

Performance data from the $100m+ a year in fintech ad spend we manage. CACs, CPAs, what is beating what.

A taste of it.

Fintech ad of the week

QuickBooks: "AI-Powered Invoicing, $5/month"

Two hooks in five words. AI earns the attention, $5 kills the objection. Then the trust line: join over 7 million customers.

The lesson: in fintech, the price is the creative. If your offer fits in the headline, don't hide it on the landing page.
What changed

Meta's quiet tax on UK fintech ads

Since July, Meta charges a 2 to 5% surcharge on ads delivered in the UK. It's billed outside your budget, so your daily caps don't move but your real cost does.

The lesson: for a fintech spending £50k a month on UK Meta, that's £1,000 to £2,500 gone before a single creative change.

Who it's for.

01

Fintech CMOs and heads of growth who need to know what's working before their competitors do.

02

Performance marketers running paid social in a category where compliance changes the game.

03

Founders who want to understand why their CAC moved without reading a 40 page report.

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One email a week. The best fintech ads and what to steal from them.